Garrett Pifer
GAP Industries
Garrett Pifer
Garrett@gap-industries.com
657-699-9386
[CLIENT NAME]
[CONTACT NAME]
[CLIENT ADDRESS]
[CLIENT EMAIL]
| Description | Hours | Rate | Amount |
|---|---|---|---|
|
Phase 1 — Building the Foundation Built the structural backbone of the new Boat Brokers website — data architecture, custome… |
115h | $200.00 | $23,070.00 |
|
Phase 2 — AI Assistant & Brand Identity Developed the AI concierge assistant (Skippy), set up email marketing infrastructure, and … |
46h | $200.00 | $9,250.00 |
|
Phase 3 — Website Launch Executed the live website cutover from the old platform to the new one — including all con… |
69h | $200.00 | $13,800.00 |
|
Phase 4 — Post-Launch Improvements Hardened and expanded every system after going live: PWA mobile app, email sequences, pric… |
96h | $200.00 | $19,173.33 |
|
Phase 5 — Platform Expansion Expanded the platform to support additional business lines while continuing TBB improvemen… |
62h | $200.00 | $12,360.00 |
|
Phase 6 — Memorial Day Campaign Push Full website redesign sprint ahead of Memorial Day — new homepage, 12+ page templates, Fac… |
58h | $200.00 | $11,600.00 |
| Subtotal (446 hrs @ $200.00/hr) | $89,253.33 |
| Tax | N/A |
| TOTAL DUE | $89,253.33 |
A typical work day ran 8am–2am (~18 hours). 8 sessions ran through the night. 3 days were short sessions of 2–4 hours. On days split across multiple projects, only the TBB-attributed portion is included in hours billed.
151 entries
Every completed task is automatically timestamped and saved the moment it finishes. Records cannot be backdated.
48,995 requests
The Boat Brokers web server logged every access from Garrett's home network across 29 days (Apr 9 – May 8).
588 page visits
Chrome's own history confirms 16 days of active development on the pre-launch test website (Apr 4–24).
478 entries
Every architectural decision, compliance review, and build approval is date-stamped in the AI-assisted planning log.
| Phase | Dates | Days | Hours Billed | Tasks |
|---|---|---|---|---|
| Phase 1 — Building the Foundation | Apr 4 – Apr 12 | 8 | 115h | 52 |
| Phase 2 — AI Assistant & Brand Identity | Apr 13 – Apr 17 | 5 | 46h | 1 |
| Phase 3 — Website Launch | Apr 18 – Apr 23 | 5 | 69h | 16 |
| Phase 4 — Post-Launch Improvements | Apr 24 – Apr 30 | 6 | 96h | 55 |
| Phase 5 — Platform Expansion | May 1 – May 5 | 5 | 62h | 20 |
| Phase 6 — Memorial Day Campaign Push | May 6 – May 31 | 3 | 58h | 7 |
| TOTAL | 446h | 151 | ||
The visible website is only the surface. The systems below run silently behind every page load, lead submission, email sent, and price displayed. Each one was designed, built, tested, and deployed from scratch during this engagement.
Estimated 13 hours · System tag: pricing
Built a single canonical pricing function that every listing, portal, and API call routes through. Eliminated price mismatches across 28 separate files. Prices now parse once on write and display consistently everywhere.
Estimated 30 hours · System tag: email
7-module email system: lead created → 4-stage follow-up sequence → queue diagnostics. Custom SMTP routing, Brevo integration, sequence backfill CLI, and delivery health monitoring.
Estimated 44 hours · System tag: leads
Full CRM backend: bbi_create_lead() canonical function, duplicate detection, credit app auto-fill, Super-CRM dashboard with filters, deal-room architecture, and escalation-rate monitoring.
Estimated 32 hours · System tag: sheets
Automated bi-directional sync (11am + 11pm MST daily) keeping inventory, live prices, and stock numbers current in Google Sheets. Alias dedup, price mirror, Apps Script deployed via clasp.
Estimated 49 hours · System tag: inventory
Full audit of 93 database tables across 37 code files. Documented every schema, meta key, and data relationship. Canonical meta-key registry prevents naming conflicts across the codebase.
Estimated 16 hours · System tag: photos
Automated photo cascade: checks every listing for missing images, broken URLs, and orphaned files. Watermarking system, carousel rebuild, and a CLI tool to run photo health checks on demand.
Estimated 34 hours · System tag: auth
OAuth customer account system fixed and hardened. Kenect token-only signature scheme. Twilio permanently quarantined — Kenect is the sole SMS channel. All tokens rotation-audited.
Estimated 31 hours · System tag: infra
WP cron manager rebuilt to distinguish 'pending first run' from 'stale'. Versioned migration option prevents stale interval locks. Cloudflare + Cloudways deploy pipeline with smoke-test gates on every push.
Approximately 22 hours of this engagement was dedicated to making The Boat Brokers website visible and competitive in Google search. Below is every SEO system built or improved.
Technical SEO, structured data, content optimization, and search visibility infrastructure
Built a bridge layer connecting the custom inventory data to Yoast SEO. Every listing now generates structured schema markup (Product, Offer, Vehicle) automatically. Meta descriptions, OG tags, and canonical URLs wired per listing type.
Dynamic XML sitemaps for all listing types, category pages, and location pages. Cloudways Varnish purge integrated on publish — search engines see changes within minutes, not days.
190 URL redirects configured during the platform cutover. Zero broken links to existing Google-indexed pages. Slug audit removed 404 duplicate listings that were diluting domain authority.
JSON-LD schema blocks on all listing pages covering boat make, model, year, price, condition, and dealer location. Google-eligible for rich results in search listings.
All 163 inventory units received professional AI-written descriptions optimized for search. Each description includes model-specific keywords, features, and a unique narrative — no duplicate content across the catalog.
Varnish + Breeze cache integration properly wired. Object cache (Redis) separated from page cache. Purge strategy documented — dev team can clear cache without nuclear-option full flushes.
139-listing Facebook product catalog with structured metadata feeds Google Shopping signals. Domain verification completed. Commerce Manager connected with proper schema per listing.
Lake Havasu and Bullhead City location pages built with proper NAP (Name, Address, Phone) schema, geo-coordinates, and location-specific inventory filters.
Every day worked — date, hours, what was built, and the independent timestamp proof.